Hosted by the non-profit group New Amsterdam Public, Wintermarket is an off-season attention-grabber – for, to shoppers who frequent NYC Greenmarkets, burgeoning business in December seems like an oxymoron. Not so for the purveyors occupying
One vendor with an Irish brogue deftly handles a shucking knife as he details the
For Wintermarket is a local market as well. Though its definition of “local” is less strict than NYC Greenmarkets’ 200-mile rule, every item, from red-shelled
New Amsterdam Public has a better idea. Its founders, Robert La Valva and Jill Slater, propose that the halls be converted into a permanent, year-round public market featuring regionally-sourced, sustainable food. “This civic institution will be a permanent venue to promote sustainable agriculture, strengthen our regional food system, drive rural and urban economic development, incubate small businesses, and teach all New Yorkers how to buy, cook and eat healthy food,” claims their mission statement – a laudable mission indeed! They conceived Wintermarket as an awareness-raising event, designed to give attendees a taste of what the New Amsterdam Public Market might be like – literally. And New Yorkers took the bait: in spite of proximity to the holidays, miserable weather and no convenient subway stop, attendance exceeded their most optimistic expectations.
That same week,
Founder Jill Slater claims the former, insisting that New Amsterdam Public Market will offer community support in the form of everything from acceptance of food stamps to youth apprenticeship programs. In addition, the market will host a daily “market meal,” made from fresh, seasonal produce and designed to be “affordable to all.”
In the meantime, the New Amsterdam Public Market needs